Journal Write a brand persona (i.e. of a brand you respect) by crafting a story of how it lives in the world, what it does, whose lives it affects, and in what ways. This could use a playlists, a narrative, a character, a tone of voice, etc. Make it interesting.
Purpose of assignment: This assignment is about strategy, story doing, and storytelling. We’re looking at the intersection of brand strategy and story telling. We’re learning the importance of brands making MEANINGFUL impacts in people’s lives, and how this story can be told effectively to further enhance the brand profile.