critically assess how Zara and Primark compete in the fashion-retailing marketplace. When reflecting upon their strategies you may focus on how they influence the
operations performance from the design, planning and control or improvement perspectives an
The should be completed in report format of no more than 2500 words and should include the following:
A summary of key differences between these two business models from a strategic operations management perspective.
A discussion on how these differences in their competitive objectives may influence the decisions of their product and operations features.
A trade-off analysis among the operations performance objectives, namely: cost, quality, speed, dependability and flexibility. Can the operations manager of the above
firms overcome any of these trade-offs? Give some recommendations.
Coursework must be submitted online by 12.00 UK time (midday, lunchtime) on Wednesday 09 July 2014.
This assignment provides you with the opportunity to:
Understand the role, purpose, importance and place of operations management in business organisations.
Critically analyse of the operations transformation process in an operations setting.
Evaluate the impact of operations on performance imperatives, for example quality, speed, dependability, flexibility and cost.
Select and apply appropriate tools and techniques to analyse complex operational issues, and (where appropriate) use them to develop viable courses of action.
Communicate ideas persuasively regarding judgements about key operations issues.