Quantitative Analysis for Management

 

Develop a solution to the situation below and describe the procedures you used to answer the problem and how this can be applied to quantitative analysis within an organization in 250 words using the course textbook as a reference.

Render, B. , Stair, R.M. Jr., & Hanna, M. E. (2012). Quantitative Analysis for Management (11th Edition). Upper Saddle River NJ: Prentice Hall.
1.
A candidate for mayor in a small town has allocated $40,000 for last-minute advertising in the days preceding the election. Two types of ads will be used: radio and television. Each radio ad costs $200 and reaches an estimated 3,000 people. Each television ad costs$500 and reaches an estimated 7,000 people. In planning the advertising campaign, the campaign manager would like to reach as many people as possible, but she has stipulated that at least 10 ads of each type must be used. Also the number of radio ads must be at least as great as the number of television ads. How many ads of each type should be used and how many people will this reach?

2. Colonel Motors (an automobile company) has prepared a marketing campaign for its best-selling car. The focus of the campaign is quality, and it is claimed that 97 percent of the purchasers of this car have no complaints in the first year. You and your sister Kim have each purchased one of these cars.

Quantitative Analysis for Management

 

Develop a solution to the situation below and describe the procedures you used to answer the problem and how this can be applied to quantitative analysis within an organization in 250 words using the course textbook as a reference.

Render, B. , Stair, R.M. Jr., & Hanna, M. E. (2012). Quantitative Analysis for Management (11th Edition). Upper Saddle River NJ: Prentice Hall.
1.
A candidate for mayor in a small town has allocated $40,000 for last-minute advertising in the days preceding the election. Two types of ads will be used: radio and television. Each radio ad costs $200 and reaches an estimated 3,000 people. Each television ad costs$500 and reaches an estimated 7,000 people. In planning the advertising campaign, the campaign manager would like to reach as many people as possible, but she has stipulated that at least 10 ads of each type must be used. Also the number of radio ads must be at least as great as the number of television ads. How many ads of each type should be used and how many people will this reach?

2. Colonel Motors (an automobile company) has prepared a marketing campaign for its best-selling car. The focus of the campaign is quality, and it is claimed that 97 percent of the purchasers of this car have no complaints in the first year. You and your sister Kim have each purchased one of these cars.