content analysis

DQ 1: Considering the strengths and weaknesses of content analysis, would any of these make you reluctant to use this method? Why? Given that content analysis is used to systematically study some form of communication, what method(s) other than content analysis could you use? Use a specific example of a form of communication that would lend itself to content analysis and this other method of studying it.

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DQ 2: Briefly describe the purpose of a social intervention program of which you are aware (see pages 384-385 in the textbook). Suggest how you might go about evaluating that program. After you have provided your response, read the responses of your fellow classmates and pick at least three of them to which you will respond. Ask any questions that occur to you as you read the other students’ evaluation proposals. Which of the measurement issues discussed in the text are most likely to be problems for the other students’ research? Why do you think so?

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