The Internet and Online Marketing

Online marketing has become very robust in that online information on the web can now be customized based on the interests of the users. For example, in Google, a consumer that searches for “yoga” might see an advertisement that a marketing team has paid for to be displayed when that topic is searched for by an identified demographic. In addition, consumers can click the “Like” or “Share” button to post to that consumer’s Facebook and Twitter to share with others.

Describe the (1) technical and (2) ethical considerations with personal information being shared on the web so that consumers are targeted based on their likes.

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The Internet and Online Marketing

Online marketing has become very robust in that online information on the web can now be customized based on the interests of the users. For example, in Google, a consumer that searches for “yoga” might see an advertisement that a marketing team has paid for to be displayed when that topic is searched for by an identified demographic. In addition, consumers can click the “Like” or “Share” button to post to that consumer’s Facebook and Twitter to share with others.

Describe the (1) technical and (2) ethical considerations with personal information being shared on the web so that consumers are targeted based on their likes.

Need a Professional Writer to Work on this Paper and Give you Original Paper? CLICK HERE TO GET THIS PAPER WRITTEN

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *