Write 1-2 paragraphs for a discussion post.
Businesses understand that consumers have needs which can also create wants. For example, a consumer needs transportation to get to and from work. This need can become a want when other higher order needs come into play as follows:
- A higher order need for safety will create a “want” for a specific brand of car or specific attributes.
- A higher order need for esteem may translate into a desire for a car with prestige or one that promotes a more hip, youthful image.
For this discussion forum, you will complete the following:
- Search online to find an advertisement for a product/service that speaks to the needs/wants of consumers. Please copy and paste a link to the video or upload the image into your discussion post.
- Discuss whether the product/service is being marketed to a basic need or a higher order need. What needs and wants do you believe the product or service was designed to fulfill?