Positioning and Branding

Review the following link: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx

  • Choose a brand from this list
  • Explain the brand (name, logo, other identifiers) and the brand image.
  • Answer the following: Who are the main competitors?
  • Compare the brand and at least one major competitor in terms of positioning? How are they similar and how are they different?

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